IPSOSIpsos strengthens its Audience Measurement expertise in Middle East & North Africa with the acquisition of Seventh DecimalParis, 27 January 2026 - Ipsos announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale. Leveraging proprietary, state-of-the-art mobility intelligence, the company delivers advanced OOH media exposure measurement for brands, media agencies, and media owners. The combined offering will become the global reference for OOH measurement and enable advanced metrics such as cross media comparability. Jean Laurent Poitou, CEO of Ipsos, declared: “This acquisition positions Ipsos as the market leader for Out-of-Home audience measurement in the region.
